Ali Aljaberi is a perfumer from Abu Dhabi, who combines oriental traditions and technologies of French masters in his aromas. He is also founder of AJ Arabia Widian. The brand concept is a combination of eastern and western traditions. French art has acquired the depth and versatility of the East, and oriental oil perfumes, which are usually made from expensive components, thanks to the widespread use of essential oils, have been made more affordable. The new brand came up with a simple motto: “If you like it, wear it!”. Aljaberi refuses to divide fragrances into male and female, all of his compositions are unisex, as perfume art must not endure restrictions. The inspiration for the aromas created by Ali Aljaberi was his hometown of Abu Dhabi, in which several generations of his ancestors lived. Regarding design and style of brand, there are visible inspiration from the main architectural masterpiece of Abu Dhabi – Sheikh Zayed Grand Mosque.