Major perfumes don’t need big bottles
A 30ml flacon named after a six-liter bottle, Jéroboam embodies exactly the kind of contrast François Hénin favors. Origino and the four other perfumes it inspired are so singular and intense, they needed a bottle that measured up to the project. The name came quite naturally. It simply fits.
Perfume is a weapon for those who know how to use it
For François Hénin, the decision to offer perfume in its purest expression came naturally. There is something noble about an extract: it is tailor-made to leave a memorable impression in its wake. This makes it the ideal concentration for those possessed of a flirtatious, provocative nature and strong character, for they understand that perfume is a weapon.
Perfume extracts for urban nomads
Given that the great majority of modern perfumes have musky bases, Origino, and the Jéroboam brand, were designed to be universal. Therefore, it was only natural to christen Jeroboam fragrances with a word drawn from Esperanto, a language invented at the end of the 19 th century with the intent of creating a universal tongue.
While the small bottle makes an ideal everyday accessory for the urban nomads we’ve all become, the perfumes themselves are a Lingvo Internacia (international language) in the art of seduction. They remind us that, sometimes, fragrance is infinitely more efficient than words.
Its meaning was clear, Jeroboam was born