The Italian noblewoman Alyson Oldoini was fascinated by the world of the high perfumery since very young, she says: “Emotion is perfume. I remember entering in a place filled by the scents of essences and fragrances and I became a part of that world that made me feel special. Nowadays I wanted to translate my history into perfume.”
The meeting with Benoist Lapouza French perfumer, creator of one of the most important Maison on the international scenery, took place in Paris. Here originates the synergy meant as duality that is the foundation of the development concept: the historical prestige and the stable experience; the preciousness of the packaging and the purity and rareness of the oils used.
Like in a musical symphony the olfactive notes merge and balance between them in the act of composing their own melody.
The olfactive research becomes a two-year intense cooperation and it is kept into the eight Eau de Parfums of the line ALYSON-ALYSON OLDOINI.
Each fragrance brings the name of its main components that identify it.
The ritual hand gesture, in the act of spraying each single perfume, reminds the concept of “rewind” to the most precious moments of our life, through a first-class trip in our olfactive memory.